The B2B Playbook #58: Silvio Perez - A Demand Capture Master Class, Thinking Like An Investor, and DIY & Native Creative
Demand capture gets a bad rap.
But we know how important it is.
We’re just trying to change how it’s utilised for the better!
This week we’re joined by Silvio Perez, who shares his amazing and practical insights on another great use case for demand capture channels, scaling and getting the initial boost you need to build your demand creation engine.
In his role as Head of Product Innovation at Metadata.io and running AdConversion, he’s taking practical learnings from very real tests. He’s sharing that knowledge opening and giving us and you listeners the inside scoop of exactly what to do to get started.
There’s a ton of practical advice and value from this episode. Even as seasoned performance marketers, we’re still learning and swapping tips and tricks! Be sure to tune into this week’s episode for more!
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