The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

920: No-Brainer Pricing & Proving the Value of Your Intangible Digital Products to Potential Customers

Jan 23, 2025

51:12

Have you ever seen a product and thought, “Shut up and take my money!”? This is what we call no-brainer pricing, and during this episode, I’m going to show you how to make offers so irresistible that customers won’t need convincing. Let’s get into it!

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Episode Highlights:

Why Perception Really Is Everything & How to Use It to Your Advantage [0:00:54]
Making the Value Obvious Every Time [0:07:14]
The Easiest Way to Make Your Offer Accessible [0:24:30]
Communicating Your Value Through ROI [0:32:23]
How to Get the Price Right [0:42:50]

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.