Many international organizations struggle to maintain a cohesive message while also adapting to local differences in foreign markets. To better understand how to achieve this balance, we brought in Rob Norman.

Rob is the director of US Field Marketing at Box. He was born, raised, and educated in the UK, and spent the first five years of his career working in technology consulting in France. He subsequently spent a number of years as a technology marketer, first in France, and subsequently in London, before hopping the pond to Silicon Valley.

On this episode, Rob also discusses the secret to great demand gen, and his best tip for aligning sales and marketing.

For full show notes and more, go to marketingtrends.com.

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International Marketing 101 with Rob Norman (Part 1)