

#235: 2023 Year in Review with Josh Crowhurst
Dec 26, 2023
Josh Crowhurst joins as a guest to discuss reflections on the analytics and data science industry. Topics include AI, Google Analytics 4, marketing mix modeling, generative AI, evolving user tracking in marketing, and the impact of technology complexity on those who get paid.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Introduction
00:00 • 2min
Major Themes Shaping the Industry in 2023: UTM Parameters, Bounce Rate, and Generative AI
01:39 • 10min
Analytics and AI: Prompt Engineering and Efficiency
11:50 • 2min
Semantic Challenges and Different Types of AI
13:50 • 13min
Transition Impact and Google's Pace Setter Status
26:48 • 3min
Perception of Google Analytics and Progress in Marketing Mix Modeling
29:18 • 6min
Evolving Landscape of User Tracking and Targeting in Marketing
35:22 • 19min
The Impact of Increased Technologies and Complexity on Who Gets Paid
54:15 • 9min
A Lighthearted Conversation about Buying Australian Items and Inside Jokes
01:03:43 • 3min