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Major Themes Shaping the Industry in 2023: UTM Parameters, Bounce Rate, and Generative AI
The chapter discusses the major themes that shaped the industry in 2023, including UTM parameter structure, bounce rate, and generative AI. It explores the importance of bounce rate and the drama surrounding open AI. The speakers also reflect on the impact of AI on their work and personal lives, discussing its popularity and the perception of AI in the industry.