Entrepreneurs on Fire Why Scaling Wellness Takes a Tech Mindset with Joel Kocher
Jan 27, 2026
Joel Kocher, transformational business leader and co-founder of Human, drove Dell’s rise and now builds cardiovascular wellness solutions. He discusses a disruptor mindset and pursuing impact over quick exits. He reframes prevention by focusing on blood flow and making real health accessible through physician-first strategies. He stresses focus, clinical rigor, and building category-defining brands.
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You Are Who You Hire
- Hire deliberately because your company is defined by the people you employ.
- Invest time interviewing every candidate to protect company culture and performance.
A Career Built On Disruption
- Joel reflects on multiple career disruptions where his teams changed the status quo.
- He measures life's value by the marks left beyond capital gain.
Blood Flow Is A Performance Multiplier
- Blood flow is a foundational multiplier that powers every cell and human performance.
- Focusing on cardiovascular health shifts outcomes more than trendy supplements do.