

Ep #489: Feminine Selling with Aprille Franks
4 snips Aug 31, 2023
Aprille Franks, an advocate for women in sales, discusses the uncomfortable nature many women feel about selling. She introduces the concept of Feminine Selling, emphasizing authentic methods that resonate with women's values. Aprille addresses overcoming the fear of rejection and reframing 'no' as a learning opportunity. She encourages women to embrace their natural talents and confidently promote their worth while forging genuine connections with clients. This is a compelling call to redefine success in sales through a feminine lens.
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Women Need Feminine Selling
- Women often feel uncomfortable selling because traditional sales approaches are masculine and more aggressive.
- Feminine selling focuses on attracting clients naturally rather than penetrating or pushing them.
Car Salesman Pressure Story
- Brooke Castillo shares a story about being talked into buying a car she didn't want because of aggressive sales tactics.
- This experience made her decide never to sell to someone in a way that pushed them into unwanted purchases.
Trauma Around Receiving Money
- Many women have trauma around receiving money due to old money stories or guilt about success.
- This trauma causes self-sabotage around selling and charging their worth.