This week's show is called "Getting Sales Enablement Right: More Important Than Ever Before!" and our guest is Russell Wurth, Vice President Sales Enablement at Showpad

Listen in to find out Russell's definition of what sales enablement is, how he measures it and his input on how its evolving and affecting the sellers and buyers journey.

This and a lot lot more.  Read the full transcript on the blog starting Monday, 4/19/21 at 6am PST.

Sales Pipeline Radio is sponsored and produced by Heinz Marketing.

I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.