Grow Your Video Business with Ryan Koral 142: How To Turn An Interest Into A Profitable Business w/ Matt Giovanisci
It’s not uncommon to feel that your business needs to do many different things to be profitable. Being able to offer all sorts of services or products sounds like it would lead to more opportunities. But without clarity on what you specifically offer, you’re just going to struggle more. Today’s guest has become wildly successful by being clear and specific in what his businesses really do.
Matt Giovanisci is a serial entrepreneur, website wizard, podcast producer, music maker, video veteran, and alliteration addict. In 2006, he started the website Swim University and the site now makes over $250,000 a year! Since then, he co-founded a personal finance brand and podcast called Listen Money Matters. His current project, Money Lab, was started in 2016 to help brands grow and make more money.
Matt and I discuss what it takes to refine your business savvy in order to turn an interest into a profitable business. Matt describes how he recognizes opportunities as they appear and always experiments with them as he goes along.
Matt makes it clear that success comes easier when you are incredibly specific about what your business actually does. This clarity keeps you focussed on what it actually is that you do and defines your business better for your customers.
We also talk about the freedom that comes from outsourcing. By setting up clear operating procedures and handing off the parts of the job you don’t need to be doing, you’ll find that you’ll have more opportunities to help your company grow. With that in mind, Matt explains how he’s done it for his businesses.
What do you do to find clarity in your business? Leave a comment on the episode page!
In this episode- What it takes to turn an interest into an actual business
- Recognizing the potential in the different ideas and opportunities you have and deciding if they’re worth it
- The freedom that comes from being very specific and clear about what your business does
- Advice for how to effectively outsource parts of your business by building processes
“You need to have focus and express your creativity within a certain boundary.” [11:17]
“Once you get incredibly clear on what your business does, you can easily say no to everything else and then you can find opportunities in what your company does.” [22:16]
“Now I don’t answer emails and every email becomes a soft sales pitch for our product. So now, not only do I not have to do it, we actually make money.” [56:05]
“You’re not special. You might think you are and you might think you’re the only one and you’re going to care more, but if you give somebody enough leeway and ownership, they might out-care you one day.” [1:00:59]
Links:Matt Wants to Be a Guest on Your Podcast
The E-Myth Revisited by Michael E. Gerber
Additional Links:
Check out the full show notes page
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