Business English from All Ears English BE 437: Rest Assured, This Phrase Will Put Your Customers at Ease
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Jul 13, 2025 Explore how to ease anxiety in business conversations with powerful phrases like 'rest assured.' The hosts discuss its importance in high-pressure situations. They delve into effective reassurance techniques, even in public relations, using movie references for a fun twist. The episode emphasizes the balance between comforting language and genuine support, warning against insincerity. Practical examples and role-play scenarios illustrate how to build client confidence, making it a must-listen for anyone in the corporate world.
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Use "Rest Assured" for Confidence
- Use "rest assured" to calm people and show confidence you have matters under control.
- It's especially useful in business contexts with clients, co-workers, and management to ease worries during problems.
Project Control With Key Phrases
- Use phrases like "we are on top of this" or "you are in good hands" to project control.
- These reassure clients or teams that challenges are actively managed and handled professionally.
Movie Example of Building Trust
- In "Father of the Bride Part Two", a young doctor calms Steve Martin's worries.
- Her confident assurances gain his trust, and he names his baby after her, showing the power of reassurance.