S2:E14 | How Amanda Frye Thinks About The Quest for Genuine Social Engagement

In today's episode of "How Leaders Thing," your host Kenny Lange sits down with Amanda Fry from Talent Crowd @JoinTheCrowd to dive into the importance of genuine conversations, providing value to others, and creating meaningful relationships. They explore Amanda's experience with social media, the challenges of maintaining originality in content creation, and the impact of algorithms on engagement. They also discuss the role of data in understanding audience behavior and the need for leaders to align actions with their company's mission.

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Resources:
1. Amanda's LinkedIn: https://www.linkedin.com/in/amandafrye/
2. Kind Transparency: Say what you mean (without being a jerk): https://amzn.to/48KZBt4
3. Talent Crowd Website: https://www.talentcrowd.com/
4. Clarity Field Guide: https://amzn.to/3F8aRlE 
5. S2 Roadmap: Kennylange.com/road-map
6. https://databox.com/
 

Timeline:
[00:00:00] Intro
[00:01:27] Social media is becoming monotonous and exhausting.
[00:05:19] Algorithmic manipulation causing issues in social media.
[00:08:20] Leadership's influence necessitates thoughtful actions online.
[00:12:34] Generic emails impact audience engagement, deliverability.
[00:15:39] Data-driven marketing clashes with audience benefit.
[00:16:39] Data tells a story, but goal matters.
[00:23:26] Value proposition and uniqueness vital for success.
[00:26:59] Reflect on brand, trust instincts, curate identity.
[00:27:50] Explore talent crowd's website for fun engagement.
[00:31:54] Clarity on ideas helps filter potential contributions.
[00:36:13] Analyze data, set goals, make a plan.
[00:39:46] Tech consulting platform with diverse talent pool.
[00:40:40] Genuine transparency fosters trust and success.

#socialmedia #authenticity #datadrivenmarketing #marketing