

How to Deal With Outside Opinions: Good and Bad | Advertising Week 2022
6 snips Nov 2, 2022
Dive into an engaging chat about the evolution of online wine sales and the journey of Wine Library TV. Discover the power of authentic communication and the challenge of making wine relatable to younger audiences. There’s an insightful discussion on creating genuine content for social media and the future of NFTs, including the exciting potential of VFriends. The speaker reflects on leadership lessons, the importance of cultural fit in hiring, and the impact of positivity in fostering a creative and collaborative environment.
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Early Business Acumen
- Gary Vee sold his baseball card collection before the market crashed, predicting a decline in interest.
- He invested in comics and toys, which subsequently boomed, proving his intuition.
Focus on Emerging Trends
- Don't let current income streams dictate future decisions.
- Watch real people and their evolving interests to predict market trends.
WineLibrary.com Investment
- In 1996, Gary Vee invested $15,000 in winelibrary.com, foreseeing the potential of e-commerce.
- He observed people adopting email, predicting its widespread use.