Why Cold Calling Sucks and What to Do About It

Let’s face it: no one enjoys cold calls—not the salesperson making them, and definitely not the prospect. But when done right, cold calls can be one of the most effective ways to build your sales pipeline.

In this episode, Nick Cegelski co-founder of 30 Minutes to President’s Club and co-author of Cold Calling Sucks, reveals his strategies for a successful cold outreach. He explains why many sales reps struggle with cold outreach and shares tactics that can make all the difference—without relying on overused buzzwords or generic pitches.

Don’t give up on cold calls just yet. With the right tools and strategies, they can bring unexpected opportunities for your business.

In this episode, you’ll learn:

• Why cold calling remains a powerful tool
• The importance of targeting the right accounts
• Strategies to help you make successful cold calls

Jump into the conversation:

(00:00) Introducing Nick Cegelski

(04:27) Cold calls suck, but here’s why they work

(08:08) How to open your cold calls

(12:15) The difference between average and great cold callers

(20:42) Why you need to stop using buzzwords in cold calls

(23:50) Frame your customer’s problem in vivid detail

Resources:

Cold Calling Sucks (And That's Why It Works): A Step-by-Step Guide to Calling Strangers in Sales - https://www.amazon.com/Calling-Sucks-Thats-Works-Step-ebook/dp/B0D219QC85