The Futur with Chris Do 309 - Mastering Content Creation Without Losing Your Clients - With Chris Do
22 snips
Sep 25, 2024 Chris Do dives into the struggle of balancing client work with content creation, emphasizing the need for a strong client acquisition strategy. He shares stories about the dangers of complacency and offers tips on using content marketing to attract clients. The discussion also touches on the importance of maintaining a positive mindset for effective content creation and utilising modern tools for better engagement. Plus, the episode highlights the risk of generic messaging and the advantages of niching down to connect with specific audiences.
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Client Acquisition Strategy
- Develop a client acquisition strategy to consistently attract new clients.
- Don't solely focus on current work; actively seek future opportunities.
Feast and Famine Cycle
- Chris Do shares stories of businesses failing due to neglecting client acquisition.
- Clients change, and businesses relying on a few large clients become vulnerable.
Content Marketing for Acquisition
- Content marketing offers a scalable way to reach potential clients.
- Use content to tell stories, address client needs, and attract business.