#318: The 7 Key Topics To Cover With Every Client BEFORE The Sale | The Client Acquisition Series
Jul 18, 2024
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Learn about the 7 key topics to cover with potential clients before making a sale to ensure a successful pitch. From determining client needs to discussing workflow and establishing trust, this episode is packed with valuable insights for freelancers looking to acquire new clients.
Understanding client needs is crucial for effective client acquisition.
Timely communication and aligning with the client's timeline are vital for successful outcomes.
Deep dives
Discovering the Client's Need and Motivation
Understanding the client's needs and motivations is crucial for effective client acquisition. By asking what motivated the client to book the call, one can uncover their genuine needs and reasons for seeking assistance. This approach focuses on empathizing with the client, building trust, and establishing a personal connection to better address their requirements.
Timing and Urgency in Decision Making
Considering the timing and urgency of a client's needs is vital during the sales process. Understanding where the client stands in the decision-making process and how quickly they require a solution helps in structuring follow-ups and maintaining top-of-mind presence for effective closure. Timely communication and aligning with the client's timeline contribute to successful outcomes.
Assessing Risk and Consequences of Inaction
Evaluating the risk or consequences of inaction for the client provides insights into the importance of resolving their problem. By discussing potential negative outcomes if they do not address their needs, the conversation shifts towards illustrating the value proposition of the service and guiding clients towards beneficial decisions.
Navigating Budget Parameters and Expectations
Openly discussing budget allocations and understanding the client's financial boundaries early in the process is key to aligning expectations. By setting clear budget ranges and identifying financial capacities, service providers can tailor proposals and offerings to suit the client's resources while striking a balance between value and affordability.
Have you ever had one of those awkward situations with a crush where you were TOTALLY into them, but you weren’t sure if they were into you?
Yeah... That sucks. Unfortunately, there’s nothing we can do to help you there since we give business advice instead of dating advice.
What we CAN help you with is the client equivalent of that situation. Here’s what I mean...
You’re talking to a dream client. You’re way into working with them, but you’re just not sure if they’re into you.
There are actually 7 key points to cover with every potential client, and if each point is a “positive”, then they’re giving you their permission to pitch/sell them (i.e. take the relationship to the next level).
This framework was shared with us by someone earning multiple millions per year, and it works perfectly in the freelance world.
In this episode you’ll discover:
How to help your clients better by determining their needs
When closing a deal comes down to good timing
What to do if a client isn't sure they want to hire you
Why being open and honest with clients is the only way to run a healthy business
How to discuss your workflow and delivery with clients before closing a deal