6 Figure Creative

#318: The 7 Key Topics To Cover With Every Client BEFORE The Sale | The Client Acquisition Series

Jul 18, 2024

Learn about the 7 key topics to cover with potential clients before making a sale to ensure a successful pitch. From determining client needs to discussing workflow and establishing trust, this episode is packed with valuable insights for freelancers looking to acquire new clients.

39:00

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Quick takeaways

Understanding client needs is crucial for effective client acquisition.

Timely communication and aligning with the client's timeline are vital for successful outcomes.

Deep dives

Discovering the Client's Need and Motivation

Understanding the client's needs and motivations is crucial for effective client acquisition. By asking what motivated the client to book the call, one can uncover their genuine needs and reasons for seeking assistance. This approach focuses on empathizing with the client, building trust, and establishing a personal connection to better address their requirements.

Intro

2min

Client Acquisition Strategies for Freelancers

15min

Key Topics Before The Sale: Consequences, Client Focus, and Budget Allocation

2min

Understanding Client Budget Ranges for Tailored Services

2min

Exploring Different Service Offerings and Pre-Sales Conversations with Clients

8min

Clarifying Decision-making Process with Clients

7min

Importance of Sales and Key Topics in Client Acquisition

2min

Have you ever had one of those awkward situations with a crush where you were TOTALLY into them, but you weren’t sure if they were into you?

Yeah... That sucks. Unfortunately, there’s nothing we can do to help you there since we give business advice instead of dating advice.

What we CAN help you with is the client equivalent of that situation. Here’s what I mean...

You’re talking to a dream client. You’re way into working with them, but you’re just not sure if they’re into you.

There are actually 7 key points to cover with every potential client, and if each point is a “positive”, then they’re giving you their permission to pitch/sell them (i.e. take the relationship to the next level).

This framework was shared with us by someone earning multiple millions per year, and it works perfectly in the freelance world.

In this episode you’ll discover:

How to help your clients better by determining their needs
When closing a deal comes down to good timing
What to do if a client isn't sure they want to hire you
Why being open and honest with clients is the only way to run a healthy business
How to discuss your workflow and delivery with clients before closing a deal
Why it's vital that clients trust you implicitly

For full show notes, visit https://6figurecreative.com/318

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6 Figure Creative

#318: The 7 Key Topics To Cover With Every Client BEFORE The Sale | The Client Acquisition Series

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Discovering the Client's Need and Motivation

Timing and Urgency in Decision Making

Assessing Risk and Consequences of Inaction

Navigating Budget Parameters and Expectations

Remember Everything You Learn from Podcasts