Business of Tech: Daily 10-Minute IT Services Insights Kaseya's New CEO Rania Succar on Innovation, MSP Partnerships, and Customer Experience Revamp
Rania Succar, the new CEO of Kaseya, discusses her vision for the company at a crucial time for both Kaseya and the managed service provider (MSP) ecosystem. With Kaseya facing scrutiny over customer service and billing practices, Succar emphasizes the importance of innovation and a cultural reset to strengthen relationships with MSP partners. She believes that Kaseya has the potential to be a leader in driving outcomes for small businesses through its partnerships with MSPs, which are essential for helping these businesses adopt cutting-edge technology.
Succar outlines four key values that will guide Kaseya's next chapter: measuring success based on the profitability and revenue growth of MSP partners, delivering innovation that benefits these partners, enhancing the overall customer experience, and investing in the community. She acknowledges the frustrations MSPs have expressed regarding customer service and billing practices, and she highlights specific steps Kaseya is taking to address these issues, including the end of high watermark pricing and improvements in customer support.
The conversation also touches on the importance of internal culture and employee retention at Kaseya. Succar emphasizes the strength of her leadership team and the need for a culture that empowers employees to make decisions at all levels. By fostering a customer-centric and innovative environment, she aims to improve the overall experience for both employees and customers, ultimately leading to better service quality.
Looking ahead, Succar shares her vision for leveraging AI and automation to enhance Kaseya's offerings for MSP partners. She recognizes the challenges SMBs face in adopting AI and emphasizes the need for collaboration between Kaseya and MSPs to unify data and create effective solutions. By focusing on these areas, Succar aims to position Kaseya as a leader in helping small businesses navigate the evolving technology landscape.
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