Leaders and How They Lead: Elevate’s Al Guido

Al Guido reveals how he developed the leadership skills to balance his roles as CEO of a growing industry giant and President of the San Francisco 49ers.

This is Leaders and How They Lead, the podcast series that looks at what it means to be a leader in the sports industry.

We’ve been exploring a range of perspectives over the course of this series; going deep with leaders of teams, agencies, governing bodies, venues, and charities – very different types of organisation and very different types of leader.

We’ve been pressing them on what makes them tick; how they think they manage (upwards and downwards); how they handle failure and conflict; how they communicate strategic vision; how they communicate full stop; how they develop people; how they lead to win – whatever ‘win’ means where they are.

Our guest this week is Al Guido, who started his sports business career in sales before climbing the ladder to COO at one the NFL’s most valuable teams, the San Franscico 49ers. He was promoted to President in 2016. Two years later, he added the role of CEO to his repertoire at Elevate Sports Ventures, a best-in-class consulting firm that provides innovative solutions to organisations across the global sports and entertainment landscape.