Entrepreneurs on Fire 15 Years in Business & Success - What's Next with Kimarie Santiago
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Nov 25, 2025 Kimarie Santiago, a stay-at-home mom turned entrepreneur, shares her journey of founding a salt company and navigating 15 years of business. She emphasizes that success requires time and resilience rather than overnight victories. Kimarie advises against premature scaling, advocating for sustainable growth supported by strong DTC sales. She discusses the downsides of relying on Amazon, the importance of DIY SEO, and introduces her new e-commerce platform, HiveShop.org, designed to empower small businesses. Kimarie's insights inspire innovative thinking for future entrepreneurs.
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Success Is A Marathon
- Kimarie Santiago says success is a marathon, not a sprint and requires long-term perseverance.
- Expect slow growth, setbacks, and continuous effort over years rather than overnight wins.
Don't Scale Until You Can Afford It
- Avoid scaling into wholesale or big retail until your direct-to-consumer business reliably funds it.
- Verify you can afford longer payment terms, chargebacks, and the operational burden before expanding.
Prepared For The Pandemic Shock
- Kimarie spent a quarter million on equipment and a bigger warehouse before COVID forced shutdowns.
- Her lease had an opt-out and backup plans, which let her pivot instead of collapsing under nine months of halted sales.
