Energy Bytes EP 77: Justin McBroom, Operations Data Specialist
Nov 28, 2025
Justin McBroom, an operations data specialist with a background at Marathon Oil, shares his insights on blending the oilfield with data analytics. He discusses how to untangle messy workflows and improve data quality for actionable insights. Justin emphasizes the importance of empowering teams with the right tools, like Alteryx and Snowflake, to enable efficient decision-making. He also explores the realistic applications of AI in the industry, stressing the need for good data quality to avoid failed initiatives and unlock true potential.
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Episode notes
Treat Data As A Measurable Asset
- Treat data as a strategic asset and keep scrubbing it even during staffing cuts.
- Implement exception-based surveillance to catch bad or missing values quickly.
Match Tools To Users' Skill Levels
- Give business users the right tools and access that match their skill level.
- Meet people where they are: offer Excel interfaces, ODBC, or visual tools like Sigma on top of Snowflake.
Push Transformations To The Warehouse
- Moving heavy transformations into Snowflake views can turn hours-long reports into seconds.
- Educating users about proper data connections dramatically improves performance.
