Welcome entrepreneur Charles Mayfield to The Carousel. His skincare company Farrow uses an unprecedented and borderline forgotten substance as its key ingredient: pig lard.

Rubbing ultra high-end pig fat on our faces sounds insane only because we’ve been so utterly alienated from the natural animal products that used to dominate our lives. They’ve since been replaced by synthetic chemicals that are cheap to make, but expensive to our bodies. Mayfield explains that synthetic lotions came to exist in the first place only because humans stopped handling animal guts on a daily basis.

But animal organs and fats are making a comeback. The “New Natural” movement has organs showing up in Erewhon smoothies, tortilla chips made with beef tallow instead of seed oils, and in the TikTok feeds of organ-shilling influencers like Paul Saladino.

Zero Hedge recently interviewed me about this topic.

And I’ll tell you something from personal experience: these products really are better than the synthetic crap. I tried Farrow for the first time, expecting just another face cream, and it’s genuinely like nothing I’ve ever felt before; somehow softer and richer than any lotion I’ve ever put on my [already admittedly soft, supple, perfect] skin.

Farrow on Twitter

Farrow on Instagram

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