Sales Enablement Innovation

“For me, enablement is a part of RevOps”, Simon Gilks

Feb 13, 2024
In this conversation, Simon Gilks, VP of Revenue Operations at Enhessa, dives into the interconnected world of Revenue Operations and sales enablement. He emphasizes the importance of collaboration and shared goals to break down silos within organizations. Simon discusses how personal relationships can overshadow skills, steering teams toward unified objectives focused on customer needs. He also highlights the need for clear communication and alignment in roles, especially in crafting effective coaching dynamics for sales teams.
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ADVICE

Integrate Enablement and RevOps

  • Enablement should be part of revenue operations.
  • These two functions are interdependent and must be strategically aligned.
INSIGHT

Risk of Separation

  • If enablement and RevOps are separate, enablement often becomes an afterthought.
  • This can lead to siloed teams with conflicting priorities and personalities.
ADVICE

Building a Strong Relationship

  • Start building a strong relationship by establishing common goals and objectives.
  • Develop an integrated plan, focusing on customer engagement and business growth.
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