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Solving for "I don't know"
Apr 22, 2024
Explore the struggles of 'I don't know' in copywriting and how to overcome them. Learn about embracing vagueness in creativity and authentic connections in business communication. Discover tips for writing when uninspired and the importance of self-love in the creative process and building consensual relationships in business and creativity.
45:35
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Quick takeaways
- Clients' 'I don't know' often masks fear of judgment or lack of readiness, prompting deeper exploration.
- Creativity thrives in complexity, depth, and ambiguity, urging avoidance of overly simplistic expressions.
Deep dives
Challenge the 'I Don't Know'
Many clients claim they don't know what to offer, but this hesitation usually stems from fear or a lack of emotional readiness. Customers often mask uncertainty with 'I don't know' as a coping mechanism, fearing the value or reception of their ideas. Encouraging them to explore beyond this uncertainty can reveal hidden truths and authentic offerings.
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