19min chapter

My Notes cover image

Solving for "I don't know"

My Notes

CHAPTER

Embracing Authentic Connection in Business Communication

The chapter challenges the traditional view of ideal customer profiles, advocating for celebrating humanity and creativity in business interactions. It emphasizes the importance of being supported and accepted for who you truly are, promoting genuine, human-centered communication. The speaker shares insights on trusting creativity and embracing spontaneity in writing, emphasizing the significance of authentic connections in content creation.

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