S7, EP 47: In this conversation, Shaye Koester-Wanner speaks with Kelly and Taylor from the Red Angus Association about the challenges and opportunities in the cattle industry, particularly focusing on the pricing disparities between Red and Black Angus cattle. They discuss the importance of marketing programs, the upcoming Sustainable Beef Plant, and the need for better tracking and tagging of cattle to ensure equal pricing and market access. The conversation highlights the optimism surrounding the future of Red Angus and the collaborative efforts to enhance the breed's market presence.

Takeaways

• The Red Angus Association is focused on establishing equal pricing for Red and Black Angus cattle.
• Marketing opportunities for commercial cattlemen are expanding through various programs.
• The Sustainable Beef Plant aims to create a level playing field for pricing.
• Engagement in tagging programs is crucial for tracking cattle and ensuring market access.
• The Red Angus breed is recognized for its high-quality genetics and maternal traits.
• Collaboration between producers, feeders, and packers is essential for success.
• The industry is seeing a shift towards sustainability and transparency in beef production.
• Optimism is high regarding the future of the Red Angus breed and its market potential.
• Producers are encouraged to participate in programs that enhance the value of their cattle.
• The Red Angus cow is celebrated for its superior qualities in the cattle industry.

Key Moments

00:00 Introduction to Red Angus Marketing Opportunities
06:28 Commercial Cattlemen's Pathways to Market
10:57 Equal Pricing: Red vs. Black Cattle
19:55 The Sustainable Beef Plant: A New Era
25:31 Getting Involved with Sustainable Beef
32:33 Final Thoughts and Optimism for the Future

Resources

https://redangus.org/

https://westwayfeed.com/

https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025