Business Daily The future of the Olympics
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Mar 27, 2025 Explore the historic election of Kirsty Coventry as the first female and African IOC president. Delve into the challenges she faces, including negotiating prize money for athletes and finding a host for the 2036 Summer Games. Discover the future of boxing as an Olympic sport and the looming climate challenges. Learn about the importance of renewing major sponsorship deals, especially with NBC, to secure the Olympics' financial future, while engaging younger audiences in a rapidly evolving media landscape.
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IOC Challenges
- The IOC faces challenges like the politicization of sport and changing business models.
- These challenges are critical to the IOC's survival, according to some members.
IOC Finances
- The IOC's finances are strong, but three major sponsors recently left.
- This suggests the current sponsorship model needs review, and digital platforms present further challenges.
Political Challenges
- The upcoming LA Olympics in 2028, potentially opened by President Trump, present political challenges.
- The IOC president must navigate foreign policy and prevent the Olympics from becoming politicized.