Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Rafid Fadul, Co-Founder & CEO of Zivian Health, a healthcare technology company that's raised $3 Million in funding.

Here are the most interesting points from our conversation:

• Healthcare workforce shortage: Rafid explains how the shortage of physicians, which has been exacerbated by the pandemic, led to the founding of Zivian Health. The company focuses on solving the growing gap between healthcare demand and the diminishing supply of doctors, nurses, and physician assistants.
• Evolution of the healthcare workforce: The conversation reveals that, while the number of doctors is dwindling, nurse practitioners (NPs) and physician assistants (PAs) are growing, but the infrastructure to support this shift in the workforce is lacking.
• The decision to raise venture capital: Rafid discusses why Zivian Health chose a venture-backed approach after two bootstrapped exits, emphasizing the need to accelerate SaaS development and bring in specialized talent.
• Building a three-sided marketplace: Zivian Health operates as both a marketplace and a SaaS platform, serving enterprises, physicians, and advanced practice providers. The focus is on making the experience seamless for all stakeholders.
• Addressing compliance challenges: A key differentiator for Zivian Health is its platform that manages complex compliance requirements for NPs and PAs across different states, enabling them to practice legally and safely.
• Creating a trusted network: Zivian’s ability to scale its physician network to over 8,000 licenses is driven by its focus on trust, verification, and ensuring a high-quality experience for all participants.

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