
 The Game with Alex Hormozi Throwback: This Isn't Fun But it Will Make You So Much Money | Ep 932
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 Aug 1, 2025  The discussion emphasizes the importance of engaging in hands-on tasks rather than relying solely on automation for business growth. It challenges common misconceptions about scalability, highlighting that limitations often arise from skill gaps and not the tasks themselves. Personalized communication and unscalable tactics are presented as key strategies for initial sales success. Founders are urged to develop strategic frameworks that optimize resource use, starting with high-ticket services before expanding their offerings. 
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Do The Unscalable Work
- Start doing the hard, manual, unscalable tasks to learn selling and serving your customers effectively.
 - Engage personally with customers at any price point to gain critical insights and improve your offer.
 
Handwritten Cards Example
- Andy Frisella started by writing handwritten cards to every customer and still maintains this practice.
 - This personal touch established trust before scaling with help and partial automation.
 
Use Customer Feedback To Refine
- Ask customers which product features matter most and which can be eliminated to refine your offer.
 - Use customer conversations to improve marketing, product design, and retention.
 
