The Deep Wealth Podcast - Unlock Your Deep Wealth—In Business and Life Growth Master Mal McCallion On How To Grow And Scale Your Business Through Proven Strategies (#44)
"The biggest focus for businesses should be about getting hyper-personal." - Mal McCallion
Mal McCallion has 30 years of experience in high-growth organizations. Mal is obsessed with elements of business that make some businesses succeed where others fail.
As part of the teams that launched both Zoopla and Primelocation and, with the experience of growing these businesses to multi-million plus valuations, Mal launched Growtion in 2015 to help businesses get on the fast-track to success.
Using a strong base of actionable strategies built around Product, Marketing, and Sales, Growtion has helped dozens of businesses execute their way to success.
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SHOW NOTES
- Mal shares how he left two decades of financial services to join a startup that later sold for over $55M
- How the liquidity event began Mal's obsession with systems that create massive success
- The role execution plays in business success
- The lessons learned from the launch and sale of Zoopla
- How growth combined with execution create success
- Why Mal created the Growtion system to help businesses skyrocket success
- How finding a problem to solve is key to success
- How to avoid common mistakes when launching a product or service
- Why Product Market Fit (PMF) is key to success
- The power of the 11-7-4 formula to attract new customers
- How to create and re-purpose content to grow sales
- Why trust is critical for attracting new clients
- The power of create three packages to offer prospective clients
- How to create three packages
- Lessons learned from the book Thinking Fast and Slow
- The power of choice architecture
- Why people like the sense of control and how to give this to clients
- Why you should start with 10-key features for your offering
- How sales must be front-and-center in your business
- Why engagement in the sales process creates sales
- The power of customer reviews and testimonials
- Why Growtion is built on 15 core elements
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