Run product like sales runs sales with Justin Anovick

Today, our guest is Justin Anovick, experienced product leader who has served in senior product roles at Episerver, Optimizely, Syndigo, and many more.

On today’s episode, Justin talks to LogRocket’s VP of Marketing, Jeff Wharton, about the importance of bridging the gaps between sales and product teams; adopting data-driven methodologies to optimize product development; and why constant communication is imperative to aligning with sales.

So, here it is, our conversation with Justin Anovick.

Links and references

https://www.linkedin.com/in/justin-anovick-a837053/
Product Operations: How successful companies build better products at scale by Melissa Perri

Chapters

00:00 Intro
00:13 The story behind the suits
02:17 Diving into product operations
10:34 Running Product like Sales
16:48 The future of AI in product management
20:55 The importance of hypothesis testing
21:33 Balancing experience and data
22:00 Complexities of experimentation
25:47 Transitioning from sales to product
28:55 Prioritization in product management
32:13 Navigating sales and product tensions
36:10 Lessons from pre-sales challenges
40:22 Outro

What does LogRocket do?

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Justin Anovick.