Sports Marketing Machine Podcast 83 - Promotions That Work - Bluey Night with Amanda Rich from the Lansing Lugnuts
The conversation discusses the success of the Bluey Night promotion at the Lansing Lugnuts baseball game. The promotion involved bringing the popular children's character Bluey to the ballpark for a meet and greet with fans.
The planning process involved working with Minor League Baseball and the group Oasis, who had the rights to Bluey. The promotion was heavily marketed, with VIP tickets selling out quickly and a strong social media presence. The event was a success, with high attendance and positive feedback. The conversation also touches on potential future promotions, including Paw Patrol, Harry Potter, and Peppa Pig nights.
Takeaways
- The Bluey Night promotion at the Lansing Lugnuts baseball game was a success, with high attendance and positive feedback.
- The planning process involved working with Minor League Baseball and the group Oasis, who had the rights to Bluey.
- Marketing efforts, including VIP tickets and social media promotion, were effective in generating excitement and ticket sales.
- Future promotions, such as Paw Patrol, Harry Potter, and Peppa Pig nights, are being considered based on the success of Bluey Night.
Chapters
00:00 - Introduction and Overview of Bluey Night
03:29 - Cost and Logistics of Bringing Bluey to the Ballpark
05:36 - Effective Marketing Strategies for Bluey Night
09:01 - Promotion and Attendance for Bluey Night
12:41 - In-Game Entertainment and Merchandise
14:49 - Reflections and Future Plans for Bluey Night
18:18 - Data Analysis and Potential Future Promotions
Amanda Rich contact info
Oasis Contact Info:
Keefer Dickerson
Business Development - Oasis
206.838.8448 - ofc
615.957.9907-cell
keefer@oasis-usa.com
www.oasis-usa.com
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