In this episode, Will Ahmed, founder and CEO of WHOOP, takes us through his journey from a collegiate athlete struggling with overtraining to building one of the most advanced wearable brands in the world. Will shares how he identified gaps in health monitoring, developed early prototypes of WHOOP, and secured partnerships with sports icons like LeBron James and Cristiano Ronaldo.

Listen to Nathan & Will discuss:

- Will’s journey from athlete to entrepreneur and the origins of WHOOP

- How WHOOP evolved from a research project to a leading wearable brand

- The role of data and physiological metrics in enhancing health and performance

- Insights into raising capital and securing partnerships with top athletes

- Lessons on resilience, stress management, and maintaining founder well-being

And much more entreprenurial advice...

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Nice Plays: "Verdant Skies" (2018)