Matthew Dicks, a best-selling novelist and storytelling coach, shares his insights on the art of storytelling in business communication. He believes that narratives can transform ordinary messages into memorable experiences. Dicks emphasizes practical techniques for crafting compelling stories, from setting scenes to creating suspense. He also discusses the importance of reflection in uncovering everyday tales, noting that becoming a better storyteller can elevate one's career and make leaders more engaging.
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insights INSIGHT
Storytelling Makes You Memorable
Most business communication is forgettable, but stories make you memorable.
Sharing stories about your product or company makes you interesting and engaging.
volunteer_activism ADVICE
Invest in Storytelling
Improve storytelling; it's a cost-effective way to enhance communication.
Unlike physical investments, storytelling requires skill development, not monetary investment.
insights INSIGHT
Stories Are About Change
Good stories are about a single moment of change.
Focus on the change, not just chronological events, to make your story impactful.
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Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
Matthew Dicks
In 'Storyworthy,' Matthew Dicks provides a comprehensive guide on the art of storytelling. The book is divided into three parts: Finding your story, Crafting your story, and Telling your story. Dicks shares his own stories to illustrate key points and offers tips and exercises to help readers improve their storytelling skills. He emphasizes the importance of identifying a 'five-second moment' of transformation or realization in every story and provides techniques for making stories engaging and memorable. The book is designed to help anyone become a better storyteller, whether for personal or professional purposes, and highlights how storytelling can deepen connections with others and enhance one's own life[1][3][5].
Make your message memorable.
“Immediately forgettable” — that’s how Matthew Dicks describes most of the business communication that he encounters. If you want to be remembered, he says, it’s time to tell stories.
A veteran elementary school teacher, storytelling coach, and best-selling author, Dicks knows how the right narrative can transform mundane messages into stories that stick. In his book, Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling, he explores how to capture and hold an audience’s attention, which is particularly critical for business leaders. "When we tell a story about a product or service, the people we work with, our company, we become memorable and interesting and entertaining in a way that doesn't happen very often in business," he says.
In this episode of Think Fast, Talk Smart, Dicks and host Matt Abrahams discuss practical techniques for crafting compelling narratives, from setting a scene to creating suspense. “Don’t build a building. Don’t buy a machine,” he says. Becoming a better storyteller is one of the most effective ways to level up. “It’s a crazy thing for businesses,” he says.
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Think Fast Talk Smart: Communication Techniques 
