Affiliated: ClickBank‘s Official Affiliate Marketing Podcast Ep. 224 - Get Your Money Right ft. Rachel Phillips
Sep 22, 2025
Rachel Phillips, Founder and CEO of Fully Accountable, shares her journey from law to e-commerce accounting. She reveals why 84% of businesses fail due to cash mismanagement and discusses the importance of a 13-week rolling cash forecast for strategic planning. Rachel highlights how proper cash planning can mitigate Q4 risks related to inventory and staffing costs. She emphasizes the need for regular updates to forecasts and offers insights into tracking revenues accurately. Plus, she provides free resources to help business owners improve their financial health.
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Cash Is The True Business Killer
- 84% of businesses fail due to lack of cash planning, making cash the single biggest business risk.
- Treat cash deliberately rather than assuming revenue equals safety.
Q4 Can Break Unprepared E‑commerce Firms
- Rachel described e-commerce Q4 as discount-heavy, refund-prone, and ad-expensive.
- Poor planning forces smaller inventory buys, higher shipping, overtime, and burnout.
Build A 13-Week Rolling Cashflow
- Build a 13-week rolling cashflow to know weekly cash position and plan actions.
- Use it to decide when to launch, pause spend, or reallocate marketing dollars.
