Discover how to elevate your status and become the untouchable expert in your field. Learn why understanding the distinction between what clients say they need and what they actually require is crucial for business success. Explore the importance of defining your niche and ideal client to stand out in a saturated market. The conversation also delves into unique business strategies in health and wellness, including how to effectively create demand for your services. Uncover the secret to thriving in a competitive landscape!
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volunteer_activism ADVICE
Bridge Perception and Reality
Understand that clients' perception of their needs often differs from reality.
Blend clients' perceptions with expert reality to create effective solutions.
volunteer_activism ADVICE
Define Clients Before Marketing
Clarify your ideal client profile before focusing on marketing tactics.
Establish your business strategy and financial forecast first to know who to market to.
insights INSIGHT
Create Demand Through Uniqueness
Being the sole provider of a unique method creates your own demand market.
You don't need to reinvent the wheel, but uniqueness in delivery makes you stand out.
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Welcome to Episode 10, which is all about becoming the untouchable expert.
Now if you have listened to the previous episodes, we have dug into the WHY so the first foundation that we teach in our in our method, the flywheel method is really digging into the why:
Why are we running this business?
Why don't we just go and get a normal job?
The second foundation that we teach is all about the WHO:
Who is it that we really want to work with?
How can we become this untouchable expert?
How can we create the demand for our services by being the supply but only but stand out from everybody else because I'm sure anybody listen to this he was a physio and osteopathic chiropractor, a Pilates instructor.
In today's episode I'll be covering:
How to become the untouchable expert.
Why most people don’t know what they need to do to solve the problem they’ve got.
The fastest way to sell people what they think they need is to sell them what you think they want.
You get to decide who you want to work with -.
The supply and demand curve and how to use it to solve your problems.
What makes you different in the coaching world?
Pilates as a pay-as-you-go model.
Pilates isn’t going to solve your back problem, but it will solve your posture.
When we figure out a unique way of working with our clients, you are in the driver’s seat.
Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.
Treat Your Business