We Shut Down the Guild — Here’s Why

26 snips

Jan 27, 2026

They announce a major transformation of their legal entrepreneur community and explain why the old structure no longer fit. They describe a move to a focused platform with topic rooms, DMs, and richer member profiles. They unveil quarterly rotating coaches and a new weekly event rotation to boost networking and small-group collaboration.

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ANECDOTE

Origins Of The Guild Beta

Tyson and Becca started the original Guild in 2020 with a 14-person beta and weekly hot seats.
They launched right before the pandemic and watched member needs shift over five years as the online space changed.

INSIGHT

Needs Evolved, So The Model Must Too

Member needs and online behavior shifted significantly since 2020, prompting a rebrand and platform change.
The Association name better reflects their long-term mission and ambition for Maximum Lawyer.

ADVICE

Rebrand To Reflect Mission

Rebrand deliberately to match mission and member expectations rather than cling to legacy names.
Tyson and Becca renamed the Guild to The Association by Maximum Lawyer to signal broader ambition.

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