Become Their Favorite Comfort Creator with Everyday Moments
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Jan 14, 2025
Explore dynamic content creation strategies that captivate audiences through variety. Learn about the 4H Method for blending life and business storytelling. Discover how mundane, personal experiences can create relatability and trust with your followers. Embrace the power of authentic moments to form deeper connections. Engage your audience as if they're interacting with a friend, making your content feel personalized and engaging. Unleash the potential of offline experiences to inspire relatable narratives and meaningful engagement.
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volunteer_activism ADVICE
Use Variety with 4-H Method
Don't limit yourself to one content type; variety engages multiple buyer personas.
Use the 4-H method to diversify content with humor, help, heart, and humility.
insights INSIGHT
Comfort Creator Content Wins
Social media content that feels like talking to a friend creates deep audience connection.
Offline experiences shared online are more relatable and engaging in 2025.
question_answer ANECDOTE
Viral Success from a Funny Reel
Shannon shared a humorous "hangover flight" reel that went viral, gaining nearly a million views.
This showed that even funny, personal moments can attract genuine followers.
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Let’s just get right into it, I have so much I want to talk about in today’s episode, but first I want to remind you not to box yourself into one single type of content. Sharing a variety of different content types can be a far more effective way to reach and connect with your audience. We’ll dig a little deeper on this topic, exploring different ways to create a blend of content using my 4H Method that can actually captivate and convert your audience. We’ll also look at real-life examples of viral content that leverages everyday experiences to engage with followers.
In this episode we’ll be covering:
Diversifying your content types and how that can help engage multiple buyer personas.
Using the 4H Method to share different aspects of life and business in your content.
Returning to basics and using real-life experiences to create content that connects through relatability and trust.
Using storytelling, no matter how mundane or boring it seems, personal stories captivate and engage your audience.
Create and share offline experiences, these real life experiences encourage inspiration, and lead to more engaging and relational content.
Make your audience feel as if they're interacting with a friend, this “comfort creator” content feels personalized and relatable.
Other episodes you might have missed:
Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels
Episode 026: Start a Signature Series That People Keep Coming Back For
Episode 037: Personalization is the Key to Your 2025 Content Strategy
Episode 040: Build More Connections with Everyday Moments
Good Content with Shannon McKinstrie