Let’s just get right into it, I have so much I want to talk about in today’s episode, but first I want to remind you not to box yourself into one single type of content. Sharing a variety of different content types can be a far more effective way to reach and connect with your audience. We’ll dig a little deeper on this topic, exploring different ways to create a blend of content using my 4H Method that can actually captivate and convert your audience. We’ll also look at real-life examples of viral content that leverages everyday experiences to engage with followers.
In this episode we’ll be covering:
- Diversifying your content types and how that can help engage multiple buyer personas.
- Using the 4H Method to share different aspects of life and business in your content.
- Returning to basics and using real-life experiences to create content that connects through relatability and trust.
- Using storytelling, no matter how mundane or boring it seems, personal stories captivate and engage your audience.
- Create and share offline experiences, these real life experiences encourage inspiration, and lead to more engaging and relational content.
- Make your audience feel as if they're interacting with a friend, this “comfort creator” content feels personalized and relatable.
Other episodes you might have missed:
- Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels
- Episode 026: Start a Signature Series That People Keep Coming Back For
- Episode 037: Personalization is the Key to Your 2025 Content Strategy
- Episode 040: Build More Connections with Everyday Moments
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