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Discover the keys to business success in this must-listen episode of Big Business Mistakes! Join hosts Brandon and Kaelin Poulin as they dive deep into the art of product positioning, a critical factor in your company's prosperity.

Picture this: Would you try to sell a plane ride to someone dreaming of a beach vacation? Of course not! Brandon and Kaelin drive home the point that it's all about selling the beach itself—the ultimate destination. Learn why delivering genuine value and catering to your customers' needs is paramount.

But that's just the beginning. They reveal the secret sauce of connecting your customers' pain points to their desired outcomes. This connection, they emphasize, is the cornerstone of building a thriving business.

Don't miss out on the invaluable insights shared by these seasoned entrepreneurs. Learn from their mistakes and triumphs, and uncover the strategies to take your business to new heights. Tune in now and supercharge your business success!

I Can't Believe They Said That:

"It's like a pain beach sandwich." - Brandon Poulin

"What's it going to feel like? What's the emotional state they're going to be in? What's the sensory words of how it's going to look, taste, smell, feel like?” - Kaelin Poulin

Don’t Mistake Forgetting These:

00:15:21 Identifying your ideal client and sticking to serving them.

00:22:57 Understanding customers pain points is the gateway to a great product.

00:32:18 The power of relating your products to a feelings and sensory words.

88: How Do I Get My Son to Give Up Pot?