In this episode of The OT – Only Teams for Real Estate Podcast, host Daren Phillipy sits down with Toni VanderHayden, founder of Sold on Toni, one of the top-producing real estate teams in Rockford, Illinois.
Toni shares how she turned a small-town market into a powerhouse operation built on leadership, systems, and heart. From creative client events like Jammy Day to her famous “Borrow Anything” catalog, Toni reveals how she keeps 65% of her business coming from repeat and referral clients — and how her team has stayed together for over a decade.
You’ll learn how she:
✅ Built a loyal team culture that lasts
✅ Turned systems into fun (and profit!)
✅ Uses Google reviews to dominate her market
✅ Leads with accountability, compassion, and clarity
“Why screw around? The book’s already here — just follow it. It works.” — Toni VanderHayden
Whether you’re leading a mega team or just starting to build one, this episode will inspire you to follow proven models, invest in your people, and create a business worth owning.
🎧 Listen now and get ready to rock your real estate business!
The OT - Only Teams for Real Estate Podcast