The Analytics Power Hour (Bonus) 1:1 with Michele Kiss: Finding Time to Learn Stuff (like BigQuery)
Jun 13, 2018
Michele Kiss, a senior partner at Analytics Demystified and an expert in Google Analytics and BigQuery, shares her insights on tackling new skills in analytics. She discusses the importance of time management and the mental hurdles of learning SQL. Michele emphasizes hands-on experimentation to boost confidence and highlights her journey from Google Analytics to BigQuery for deeper data analysis. She also encourages integrating diverse datasets for practical insights, equipping listeners with valuable strategies for mastering analytics.
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Learning BigQuery Through Real Projects
- Michele Kiss started learning BigQuery by working directly on a client project using their real data.
- She learned by modifying existing queries instead of attending formal classes, making the process practical and engaging.
Validate New Skills with Known Data
- Validating BigQuery results against Google Analytics data helps build confidence and verify accuracy.
- Differences in datasets often relate to filtering or data source variance but shouldn’t alter key insights.
Cross-Checking Multiple Data Sources
- Michele Kiss used to cross-check web analytics with advertising data to ensure consistency.
- This practice helped her trust analysis and detect discrepancies early on.