
(Bonus) 1:1 with Michele Kiss: Finding Time to Learn Stuff (like BigQuery)
The Analytics Power Hour
00:00
Mastering Data Analysis: From Google Analytics to BigQuery
This chapter delves into the complexities of data tracking and analysis, focusing on session counts and metric discrepancies. The speaker shares their journey with BigQuery, illustrating its effectiveness in answering intricate marketing questions compared to traditional tools like Google Analytics.
Play episode from 07:06
Transcript


