1693 – The Ripple Effect with Ad Outreach’s Aleric Heck

Oct 10, 2023

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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO & Founder of AdOutreach, Aleric Heck

Aleric Heck is not just a CEO; he's a changemaker whose work transcends the boundaries of advertising. Aleric spoke passionately about his mission to create a positive impact in the world. He believes that marketing, particularly video-based ads, can serve as a catalyst for growth, not only for businesses but for entire communities.

Aleric shared an inspiring success story of a client who, through the strategic use of YouTube ads, was able to support hundreds of local businesses. This story is a testament to the far-reaching influence that thoughtful marketing can have.

In today's digital landscape, video content reigns supreme, and Alaric is at the forefront of this revolution. He explained why video-based ads are so effective, emphasizing their ability to forge a deeper connection with audiences.

Unlike text or image content, videos have the unique capacity to engage viewers on multiple levels—visually, audibly, and emotionally. Aleric highlighted YouTube ads as particularly potent, given their precision targeting capabilities and the platform's vast, diverse user base.

Aleric's expertise isn't limited to a single niche. He and his team at Ad Outreach work with a wide array of clients, from information and service providers to e-commerce giants. He underscored the importance of delivering value and education through YouTube ads.

Since users often flock to YouTube for entertainment or to learn something new, ads on the platform should align with these intentions to be truly effective.

Key Points from the Episode:

Aleric Heck's impact in the world through marketing and advertising
Effectiveness of video-based ads in creating a deeper connection with the audience
Success story of a client reaching and helping local businesses through YouTube ads
Types of clients Aleric works with, including information and service providers to e-commerce businesses
Ad Outreach's consistent growth and focus on YouTube ads
Aleric's offer of a free 19-page YouTube ad strategy PDF for listeners
Importance of providing value and education in YouTube ads
The unique approach of training clients' internal teams to run and manage their ads effectively

About Aleric Heck:

Aleric Heck is a renowned YouTube Ads Expert and the Founder of AdOutreach, boasting a remarkable 12-year presence on YouTube. Initially amassing over 500,000 subscribers on his channel, Aleric has since dedicated the last seven years to instructing numerous entrepreneurs and business owners on effectively expanding and scaling their businesses through precision-targeted YouTube Ads.

With a proven track record, Aleric's expertise has facilitated his clients in generating a cumulative sales revenue exceeding $200 million through YouTube Ads. Notably, he has successfully scaled his own business to an impressive eight-figure valuation.

Aleric Heck's extensive experience and commitment to empowering others by leveraging the potential of YouTube Ads underscore his influential role in the digital marketing landscape.

About AdOutreach:

AdOutreach is a dynamic platform empowering entrepreneurs and marketers to harness the immense potential of YouTube Ads for exponential growth in leads and sales.

The comprehensive program offered by AdOutreach guides business owners through the entire process of creating highly lucrative YouTube Ads, covering aspects such as scripting, campaign launch, and the crucial steps of optimization and scaling.

While the majority of AdOutreach's clientele comprises coaches, consultants, and course creators, the platform's versatility is evident in its collaboration with diverse industries, including e-commerce, solar, healthcare, local businesses, and more.

A testament to its effectiveness, a client emphasized the universal applicability of YouTube advertising, stating, "If you have a business and you have a face…Then you should be advertising on YouTube."

AdOutreach's commitment to personalized guidance and its proven success across various sectors underscore its significance in the realm of digital marketing.

Tweetable Moments:

03:52 - "If a picture is worth a thousand words, a video is worth a million."

16:22 - "There is so much opportunity for you to connect with your ideal clients on video. I would really encourage you to do it because video is the primary way to connect with people when you can't be there in person."