Helium 10 Buzz 5/17/24: New Amazon High Return Rate Fee | TikTok Shop Expand

Amazon's new fee policy is shaking up the game for sellers with high return rates. But that's not all - we're also unwrapping TikTok Shop's leap into markets like Mexico and Europe. This and more buzzing news on this episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest tools and features, and provide a training tip for the week for serious sellers of any level.

Amazon has announced some changes to the returns processing fee, which is expected to impact sellers on the platform who experience high return rates.
https://www.helium10.com/blog/return-rate-processing-fee-update/

TikTok to expand e-commerce business into Mexico and major Western European markets amid scrutiny in the US, EU
https://www.scmp.com/tech/tech-trends/article/3262039/tiktok-expand-e-commerce-business-mexico-and-major-western-european-markets-amid-scrutiny-us-eu

Amazon VP Alan Moss Tells Advertisers At Tech Giant’s First Upfront That Putting Ads On Prime Video “Connected The Dots Across Our Universe” – Update
https://deadline.com/2024/05/amazon-upfront-mike-hopkins-paul-kotas-streaming-advertising-1235915381/

Join us for an exciting in-person event held in the heart of the thriving city of Madrid. Home to the Kings of European Football Real Madrid, the Spanish Royal family, and some of the largest cultural events and landmarks in Europe, and now the AVASK Plus / Helium 10 Elite Madrid Seller Workshop!

We have a day packed full of amazing speakers and topics that we’re sure you’ll love. Join some of the largest sellers in the e-commerce space as we deliver no-nonsense guidance for e-commerce sellers serious about making it big.

Did you know that in Helium 10, you have a heat map of where in the USA your inventory is being held so that you can see the distribution of it, as well as a heat map of where your sales have been at the city or state level, over any date range?  In this episode, we show you how you can find these maps and how you can use them!

Plus, Helium 10 is changing the product research game by bringing back the Pinterest Trend Finder and adding the new tool Amazon Trending Keywords tool, revealing hot items with a simple click. Get set to spin the wheel of fortune and discover what's sizzling in the market on this episode of the Weekly Buzz.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:46 - Amazon High Return Rate Fee
• 04:57 - TikTok Shop Expansion
• 06:55 - Amazon Sponsored TV
• 09:31 - Event in Madrid
• 10:31 - Pro Training: Inventory Heat Maps
• 12:53 - Helium 10 New Feature Alerts