The Agile Daily Standup - AgileDad The Customer is Mostly Wrong? - Could It Be True?
Feb 11, 2025
Explore the intriguing idea that not all customers are created equal. Discover how identifying target customers can lead to business success. Learn about the differences between valuable and expensive customers, and the impact they have on your bottom line. The conversation highlights the importance of fostering relationships with those who truly benefit your business. Is the customer always right? Not quite—dig into these insights for a fresh perspective!
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Startup Failures and Expensive Customers
- Some startups experience rapid growth and funding, only to fail due to expensive customers.
- These customers are easy to acquire but can drain resources, as seen in stories of sudden company closures.
Three Customer Types
- There are three types of customers: target, regular, and expensive.
- Target customers are ideal, regular customers are essential, and expensive customers should be avoided.
Handling Expensive Customers
- Expensive customers are those who want everything for nothing.
- Identify and remove them swiftly and generously to prevent damage to your business.