236. What Matters Right Now: Ethical Storytelling - Vik Harrison, Jonathan McCoy, CFRE and Becky Endicott, CFRE

Happy dance for the week so many have asked about💃 Join this week's 8️⃣ Trends That Matter in 2022 as we dive into Ethical Storytellingwith Vik Harrison, writer, self-professed branding nerd and co-founder of charity: water. Many organizations use stories to further their mission, but ethical storytelling prioritizes the storyteller's need before their own. We're breaking down the how-to and chatting about who does it well.

EPISODE HIGHLIGHTS

• Tone setting - ethical storytelling (1:00)
• Past podcast conversations (5:00)
  • Breaking the Hero-Victim Narrative in Philanthropy - Travis Ning
  • A Filmmaker's Guide to Storytelling + Empathy to Advance Social Good - Cheryl Miller Houser
• Leaning into authentic and ethical storytelling (7:45)
• Embracing an abundance mindset and investing in storytelling (10:00)
• Leaning into joy with the way we tell our organizations’ stories (12:00)
• Leaning into your values to authentically tell the story of your organization (17:00)
• A powerful story in Vik’s career that brought to life what happens when you are honest and authentic with your audience and supporters (19:00)
• Telling the story of now at your organization (25:00)
• Vik’s One Good Thing: Let’s bring the level of excellence and commitment to storytelling that our missions absolutely deserve. (27:00)

For more information and episode details visit: www.weareforgood.com/episode/236

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas a

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