Stories With Traction #148: Why Great Leaders Must Tell Great Stories
SUMMARY: In this episode, we "flip the script." Instead of Matt Zaun interviewing someone on the Stories With Traction Podcast, he was interviewed on the Executive Hustle Podcast with Kirsten Yurich.
MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.
Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.
KIRSTEN YURCH BIO: Kirsten is a licensed behavior analyst, speaker, author, and retired CEO who partners with business leaders to help them achieve more of what matters most to them. Kirsten’s clients are high-performing CEOs, founders, and executives looking to “level up” in life and business.