

EP201: This Week in the World of Airbnb
Nov 3, 2017
25:40
Special events like the Super Bowl present an opportunity for residents of the host city to list on Airbnb and generate extra income, but how do you decide on the right price for your listing? And how do you compete with all the other new hosts who had the same idea?
Margot Lee Schmorak, CEO and Co-Founder of Hostfully, joins Jasper to answer your questions around listing for special events like the Super Bowl. They also cover the recent Airbnb blog and subsequent Forbes article about optimizing search rankings that dispelled several myths regarding what counts when it comes to Airbnb SEO.
Margot and Jasper walk through this week’s Airbnb headlines as well, discussing the Leigh Gallagher interview with Brian Chesky regarding the IPO, the new short-term rental platform called CryptoCribs, and the Asbury Park host who’s challenging new regulations in the city.
Topics Covered
Article #1: Airbnb Finally Opens Up on How to Rise Through Its Search Rankings
•Dispels myths around search rankings
•Superhost status, ‘tweaking’ do not help
•Visits, clicks and level of interest do matter
•Search results highly personalized
Article #2: Asbury Park Homeowner Fights Airbnb Regulations
•City voting to prohibit short-term rentals unless owner present
•Host paying $20K in property taxes, uses Airbnb to defray cost
•Gathered necessary 156 signatures, forcing city council to consider alternative
•If alternative declined, issue goes to voters through referendum
Article #3: Airbnb CEO: ‘We’ll Be Ready’ for IPO
•Declared halfway through two-year project in March 2017
•Will be ready in 2018, but may not go public right away
•Buffet advised Chesky to ‘get rich slow’
•Danger in IPO too early (i.e.: Blue Apron)
Article #4: CryptoCribs: The ‘Airbnb’ for Cryptocurrency Users
•Listing platform, pay with bitcoin or ethereum
•Uses blockchain to store info (public)
•Challenge in attracting supply and demand
•Airbnb on track to make bitcoin a feature as well
Q: I live in Minneapolis, the site of the 2018 Super Bowl, and I would like to list my home on Airbnb for the event. How do I maximize my earning potential?
•Beyond Pricing blog post explains massive increase in supply
•Occupancy went down during Super Bowl in Houston (from 55% to 25-30%)
•Guests expect to pay a lot for lodging (price increases of 50—100%)
•Keep prices high to position as premium listing
•List early to rack up as many reviews as possible
•Consider listing on multiple platforms (including local sites)
•Do your own search as potential guest to see search rankings, competition
•Customize your listing for Super Bowl, brand for teams involved
Resources Mentioned
Article #1: forbes.com/sites/sethporges/2017/10/30/airbnb-finally-opens-up-on-how-to-rise-through-its-search-rankings/#30ba16f31922
Airbnb Blog: Answers to Your Top Search Questions
Article #2: app.com/story/news/local/communitychange/2017/10/30/asbury-park-airbnb-regulations/796091001/
Article #3: fortune.com/2017/10/25/airbnb-ipo-public/
Article #4: btcmanager.com/cryptocribs-airbnb-for-cryptocurrency-users/
ATLANT
CryptoCribs
Líf Tokens
Beyond Pricing Super Bowl Blog
Jasper’s YouTube Channel
Connect with Jasper
Email: jasper@getpaidforyourpad.com
Twitter: @GetPaidForUrPad
Instagram: @GetPaidForYourPad
Facebook: www.facebook.com/getpaidforyourpad
Airbnb News Facebook Group
This episode is sponsored by Aviva IQ. Aviva IQ automates messages to your Airbnb guests. It's also free!
Margot Lee Schmorak, CEO and Co-Founder of Hostfully, joins Jasper to answer your questions around listing for special events like the Super Bowl. They also cover the recent Airbnb blog and subsequent Forbes article about optimizing search rankings that dispelled several myths regarding what counts when it comes to Airbnb SEO.
Margot and Jasper walk through this week’s Airbnb headlines as well, discussing the Leigh Gallagher interview with Brian Chesky regarding the IPO, the new short-term rental platform called CryptoCribs, and the Asbury Park host who’s challenging new regulations in the city.
Topics Covered
Article #1: Airbnb Finally Opens Up on How to Rise Through Its Search Rankings
•Dispels myths around search rankings
•Superhost status, ‘tweaking’ do not help
•Visits, clicks and level of interest do matter
•Search results highly personalized
Article #2: Asbury Park Homeowner Fights Airbnb Regulations
•City voting to prohibit short-term rentals unless owner present
•Host paying $20K in property taxes, uses Airbnb to defray cost
•Gathered necessary 156 signatures, forcing city council to consider alternative
•If alternative declined, issue goes to voters through referendum
Article #3: Airbnb CEO: ‘We’ll Be Ready’ for IPO
•Declared halfway through two-year project in March 2017
•Will be ready in 2018, but may not go public right away
•Buffet advised Chesky to ‘get rich slow’
•Danger in IPO too early (i.e.: Blue Apron)
Article #4: CryptoCribs: The ‘Airbnb’ for Cryptocurrency Users
•Listing platform, pay with bitcoin or ethereum
•Uses blockchain to store info (public)
•Challenge in attracting supply and demand
•Airbnb on track to make bitcoin a feature as well
Q: I live in Minneapolis, the site of the 2018 Super Bowl, and I would like to list my home on Airbnb for the event. How do I maximize my earning potential?
•Beyond Pricing blog post explains massive increase in supply
•Occupancy went down during Super Bowl in Houston (from 55% to 25-30%)
•Guests expect to pay a lot for lodging (price increases of 50—100%)
•Keep prices high to position as premium listing
•List early to rack up as many reviews as possible
•Consider listing on multiple platforms (including local sites)
•Do your own search as potential guest to see search rankings, competition
•Customize your listing for Super Bowl, brand for teams involved
Resources Mentioned
Article #1: forbes.com/sites/sethporges/2017/10/30/airbnb-finally-opens-up-on-how-to-rise-through-its-search-rankings/#30ba16f31922
Airbnb Blog: Answers to Your Top Search Questions
Article #2: app.com/story/news/local/communitychange/2017/10/30/asbury-park-airbnb-regulations/796091001/
Article #3: fortune.com/2017/10/25/airbnb-ipo-public/
Article #4: btcmanager.com/cryptocribs-airbnb-for-cryptocurrency-users/
ATLANT
CryptoCribs
Líf Tokens
Beyond Pricing Super Bowl Blog
Jasper’s YouTube Channel
Connect with Jasper
Email: jasper@getpaidforyourpad.com
Twitter: @GetPaidForUrPad
Instagram: @GetPaidForYourPad
Facebook: www.facebook.com/getpaidforyourpad
Airbnb News Facebook Group
This episode is sponsored by Aviva IQ. Aviva IQ automates messages to your Airbnb guests. It's also free!
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