StreamTime Sports Formula E's Hannah Brown on buying and selling sports rights
Jan 26, 2022
01:36:19
SportsPro managing director Nick Meacham is joined by Hannah Brown, Formula E's chief strategy and business development officer, to get her unique perspective on sports media from a career that spans both the buy and sell side of the business.
The conversation starts with Brown’s time at UK pay-TV network Sky and working in rights acquisition in an era when the battle for tier one properties became highly competitive, while also touching on how to manage such a portfolio.
Meacham then delves into Brown’s time at FuboTV and how she helped shape the streaming platform’s growth strategy.
Brown’s next career move was helping to establish Atalanta Media and the podcast also covers the women's soccer platform’s journey to date, plus where it goes next. Ata Football is less than two years old but in that time has put together an impressive live women’s soccer content offering, secured investment from 777 Partners, as well as agreeing partnerships with NBC and DAZN.
Finally the episode addresses Brown’s current role at Formula E, with discussion on the all-electric series’ approach media and digital, as well the evolving of its wider broadcast philosophy.
The conversation starts with Brown’s time at UK pay-TV network Sky and working in rights acquisition in an era when the battle for tier one properties became highly competitive, while also touching on how to manage such a portfolio.
Meacham then delves into Brown’s time at FuboTV and how she helped shape the streaming platform’s growth strategy.
Brown’s next career move was helping to establish Atalanta Media and the podcast also covers the women's soccer platform’s journey to date, plus where it goes next. Ata Football is less than two years old but in that time has put together an impressive live women’s soccer content offering, secured investment from 777 Partners, as well as agreeing partnerships with NBC and DAZN.
Finally the episode addresses Brown’s current role at Formula E, with discussion on the all-electric series’ approach media and digital, as well the evolving of its wider broadcast philosophy.