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TED Health

How targeted ads might just save your life | Sandersan Onie

Nov 26, 2024
Could targeted ads do more than just sell products? Drawing from personal experiences with depression, a mental health researcher discusses how internet search behaviors can signal suicide risk. The podcast dives into innovative strategies using targeted advertising for compassionate outreach, particularly in high-risk areas. It emphasizes the need for tailored, empathetic communication to make a real difference, potentially saving lives when it matters most.
12:29

Podcast summary created with Snipd AI

Quick takeaways

  • Targeted advertising algorithms can be leveraged to provide timely mental health support by analyzing individuals' online search behaviors related to suicide risk.
  • Culturally sensitive and personalized outreach strategies are essential for effectively engaging individuals in crisis, addressing both language and regional stigma around mental health.

Deep dives

Harnessing Technology for Mental Health Intervention

The podcast discusses how existing technology and algorithms, typically used for targeted advertising, can be repurposed for mental health interventions. By analyzing individuals' online behavior, particularly their search histories related to thoughts of suicide, the technology can identify those in distress and provide timely support. This approach aims to meet people where they are, using a digital lifeline to interrupt potentially harmful thought patterns before they escalate. For instance, someone searching for methods to end their life could be presented with a compassionate ad that leads to resources for help, significantly increasing the chances of reaching those who may not actively seek assistance.

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