TED Health How targeted ads might just save your life | Sandersan Onie
Nov 26, 2024
Could targeted ads do more than just sell products? Drawing from personal experiences with depression, a mental health researcher discusses how internet search behaviors can signal suicide risk. The podcast dives into innovative strategies using targeted advertising for compassionate outreach, particularly in high-risk areas. It emphasizes the need for tailored, empathetic communication to make a real difference, potentially saving lives when it matters most.
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Personal Struggle with Suicide
- Sandersan Onie was diagnosed with depression in 2015 and experienced intense suicidal episodes.
- He was close to ending his life when someone reached out, saving him.
Search Behaviors and Suicide
- People often search online for things they wouldn't discuss with others.
- Search behavior can reveal suicidal thoughts, offering a way to intervene.
Targeted Ads for Suicide Prevention
- Targeted ads can identify individuals at risk for suicide.
- Algorithms can use demographics for personalized interventions.