The GaryVee Audio Experience

Invest In The Brand | Marketing for the Now #5

Jul 16, 2020
Sandeep Seth, CEO of SK2, shares insights on brand adaptation during crises, especially in response to COVID-19. Dr. Philip Goff discusses using data to address racial bias in law enforcement, emphasizing accountability in both policing and businesses. Leslie Dillon highlights JPMorgan Chase's evolving support for small businesses. Fernando Machado dives into how creativity drives marketing growth, while Jenny Wall shares Nickelodeon's bold initiatives addressing social issues, advocating for educational content on race and inclusivity. A riveting episode on modern marketing strategies!
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ANECDOTE

Early Hustle

  • Roy Wood Jr. used comedy as escapism while frequently changing schools.
  • He created a comic book and charged students 50 cents to read it, demonstrating an early entrepreneurial spirit.
ADVICE

Find a Need and Fulfill It

  • Identify market gaps by observing what's already available and finding unmet needs.
  • Differentiate your offerings by focusing on unique aspects or unexplored areas.
INSIGHT

The Power of Listening

  • Observation and listening are crucial skills for success in content creation and business.
  • Understanding the audience and market trends helps create relevant and impactful content.
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